PPC Specialist

Route One Group represents a conglomerate of companies dedicated to revolutionizing the trucking industry. With over 8 years of experience in the American market and a strong presence in Chisinau, we provide a comprehensive range of services, including IT solutions, mobile applications, cutting-edge navigation systems, dispatching, logistics, freight, and vehicle transportation. Our commitment to innovation and adaptability positions us as a leader in connecting every aspect of the trucking industry.

We are looking for a (Pay Per Click) Specialist to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends
• Requirements and skills
• Proven experience as a PPC Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Google) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Analytical thinking with strong math skills
• AdWords certification is a plus

To learn more about us, please follow https://routeonegroup.com/.

To join our team, e-mail your resume to careers@routeonegroup.com.