PPC Specialist

Route One Group represents a conglomerate of companies dedicated to revolutionizing the trucking industry. With over 8 years of experience in the American market and a strong presence in Chisinau, we provide a comprehensive range of services, including IT solutions, mobile applications, cutting-edge navigation systems, dispatching, logistics, freight, and vehicle transportation. Our commitment to innovation and adaptability positions us as a leader in connecting every aspect of the trucking industry.

We are looking for a (Pay Per Click) Specialist to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Requirements and skills
Proven experience as a PPC Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Google) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Analytical thinking with strong math skills
AdWords certification is a plus