Poland Country Director – Purcari Wineries Group

Purcari Wineries is a renowned and dynamic player in the global wine industry, with a rich history dating back to 1827. We are committed to producing exceptional wines that reflect the unique terroir of our vineyards. As a publicly listed company (PLC), we value innovation, sustainability, excellence and integrity in all aspects of our business.
Purcari Wineries is seeking forward an experienced Country Director to develop the business in Poland.

Candidate:

• The ideal candidate would have at least 10 years’ experience in sales and/or marketing, ideally with P&L responsibility.

Also, you should have:

• experience in FMCG or beverages.
• Knowledge of the on and off-trade landscape in Poland.
• Established network in wine distribution and ideally with major retailers.
• Ability to work with local distributors and, through high level customer service, increase their focus and the execution in the market.
• Fluency in English and ideally in Polish.
• Ease of working across countries and cultures.
• Strong planning and analytical skills
• Strong knowledge in foreign trade and market trends
• Good negotiation and excellent communication skills
• Ability and wish to travel abroad for participation in international expositions and meeting the partners.
• Optimistic and success-oriented mindset
• High proactivity and team collaboration

Key Responsibilities:

• Develop the strategy and implementation plan for the Purcari Wineries Group in Poland.
• Manage and build on the relationship with key local importers and customers.
• Support the local partners to enhance. the execution (distribution, visibility, pricing) in both on-trade and off-trade of the current portfolio of brands.
• Identify key market trends, from portfolio to pricing and RTM, and propose actions to respond to those trends.
• Provide guidance for the development of all ATL and BTL activities.

If you have a passion for international trade and are oriented to succeed, we want to hear about you!
To apply, please submit your resume at hr@purcari.wine.