Brand Manager

Job purpose:

As a Brand Manager at Purcari Wineries Group, your primary responsibility is to lead and manage the marketing strategies, ensuring an effective implementation and measuring the results and brand performance. Location in Chisinau office.

Key responsibilities:

1. Brand Management

Leading the development of brand strategy and brand positioning.
Managing brand effectiveness.
Measuring brand performance.
Co-ordinating brand support activities.

2. Integrated marketing communications strategies

Leading the development of marketing communication mix.
Directing the delivery of integrated marketing communication.

3. Marketing research:

Analyzing buyers’ behavior and market trends to identify opportunities.
Conducting market research to identify opportunities.

4. Strategic Planning:

Creating long-term marketing strategies and plans based on the company`s needs and budgets.
Leading the budget planning for managed brands.

5. Collaboration and communication

Working closely with Product Development, Digital integration, PR Communication teams.
Working closely with Trade Marketing, Sales, and other Partner marketing teams.
Sustaining the brand strategies adaptation for international markets

6. Performance Analysis and Optimization:

Monitoring key metrics and evaluating campaign effectiveness.
Making data-driven decisions to optimize marketing strategies
Monitoring and measuring effectiveness of brand performance and campaigns.

Candidate:

The ideal candidate would have at least 2 years’ experience in a similar position and 3+ years’ overall background in the marketing field, solid understanding of marketing brand strategic planning, understanding of creative conceptualization.

Bachelor’s and Master`s degree in marketing / communication / management.
Experience in building or managing brands, coordinating brand support activities; measuring brand effectiveness.
Experience managing communication mix implementation
FMCG marketing experience is an advantage.
Deeply understanding of marketing processes and practices
Project management skills.
Excellent interpersonal communication skills, team player able to build strong relationships with different teams.
Quick learner with the ability to adopt and understand new concepts.
Strong organizational and time management skills.
High level of self-motivation and self-development.
Result-driven, articulate, cultured, and well presented.
Fluent in English, Romanian and Russian languages.