Brand engagement Executive

Philip Morris Sales & Marketing Ltd. ,on behalf of its Partner, is looking for a qualified Brand Engagement Executive to join the SFP (Smoke Free Products) team.

As a Brand Engagement Executive, you will have the opportunity to contribute in delivering locally relevant and engaging omni-channel communication campaigns.

Your “day to day”:
You will support the development & deployment of a cohesive go-to-market strategy and monitor execution. You will:

• Leverage on market data and consumer trends and insights to contribute to the development of communication plans and relevant toolboxes across offline and online channels that resonate with local target audiences and help drive critical behavior changes.
• Develop local online and offline content and messaging for various campaigns based on global brand toolboxes and guidelines, ensuring all content is on-brand, consistent in terms of style, quality and tone-of-voice, and optimized for user experience across channels.
• Build and maintain a strong partnership with agencies. Closely work with them for content development or localization, by providing clear briefs, outlining the communication objective, what must be accomplished, the scope of assignments and project timelines.
• Work in multi-disciplinary project teams and collaborate with multiple internal stakeholders for deployment of consumer & trade engagement programs across all channels.
• Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation.
• Assess and monitor brand and product communication effectiveness (across channels) and continuously perform improvements to optimize campaign results.
• Support the Consumer Journey continuous improvement through impactful content creation, consistent with the brand purpose and promise, ensuring touchpoint effectiveness and value creation at the different stages of the customer lifecycle.
• Prepare & track monthly on-going accurate budgeting, by following up from request initiation to submission of invoicing.

Background, competencies and skills:

• You have University degree in Business Administration/Marketing/Management/PR; MBA is a plus.
• You have 3-5 years of marketing/brand management experience, ideally in consumer centric functions. Experience in FMCG or agencies is a plus.
• Digital experience with an omni-channel marketing approach is an asset.
• Strong understanding of and passion for brand marketing and communication.
• Good planning and project management skills, experience working in multi-disciplinary cross-functional project teams.
• Analytical skills, problem solving capabilities and data-driven thinking.
• Fast learner, curious and outward looking.
• Exceptional collaboration and communication skills and experience working in lean, agile, test & learn environments, where continuous improvement is the norm.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Excellent command of Romanian and Russian (both written and spoken). English would be considered as a key asset.

What we offer:
You can expect a comprehensive benefits package designed to support your well-being and career growth. Here are some of the top benefits:

• Competitive Compensation: attractive salary packages that are competitive within the industry.
• A range of benefits: private health insurance, meal allowance are some of the benefits.
• Flexible Work Options: we support flexible working arrangements to help employees manage their personal and professional lives effectively.
• Development Opportunities: we invest in the continuous development of our employees through training programs, workshops, and career development initiatives.
• Award Opportunities: Employees are recognized and rewarded for their contributions and achievements through various award programs.
• Global Connections: Working at PMI provides opportunities to connect with colleagues and professionals from around the world, enhancing your global network.

Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.

How does this sound?
If you are interested, then please apply via the ‘apply now’ button.