Marketing manager

1. Marketing Strategy Development:
- Develop comprehensive marketing strategies aligned with the company's objectives and target market.
- Conduct market research to identify trends, competitor activities, and customer preferences.
- Utilize data analysis to identify opportunities and areas for improvement.

2. Property Promotion:
- Create marketing campaigns for individual properties, including online and offline advertising, signage, and promotional materials.
- Coordinate with real estate agents and property managers to ensure effective promotion and showcasing of properties.
- Develop compelling property listings for various platforms, including websites, social media, and print media.

3. Digital Marketing:
- Oversee digital marketing efforts, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing.
- Monitor and analyze digital marketing metrics to measure the effectiveness of campaigns and optimize strategies accordingly.

4. Brand Management:
- Develop and maintain the brand identity of the real estate company.
- Ensure consistency in branding across all marketing channels and communications.
- Implement branding strategies to differentiate the company from competitors and build brand loyalty.

5. Lead Generation and Conversion:
- Implement lead generation strategies to attract potential buyers, sellers, landlords, and tenants.
- Nurture leads through targeted marketing campaigns and follow-up efforts.
- Collaborate with sales teams to ensure smooth transition of leads into conversions.

6. Public Relations:
- Manage public relations activities, including media relations, press releases, and events.
- Cultivate relationships with media outlets, influencers, and industry stakeholders to enhance brand visibility and reputation.

7. Budget Management:
- Develop and manage marketing budgets, ensuring efficient allocation of resources.
- Monitor expenses and ROI for marketing initiatives and adjust strategies as needed.

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